Pat Lynch, who was Founder, President and CEO of Chicago Equity Partners, a Chicago based asset manager for over 20 years. He now holds investment and strategic advisory roles within the investment industry and is on the board of directors of Loyola Business School, as well as the Ballmer Center for Social Justice.
One of the legends of the Chicago-based fund management scene shares his instincts for determining how people like to buy and how to develop a sales pitch accordingly.