Maya Tutian Matosevich is Global Marketing Director at Dassault Systemes, a French company and is based in Israel. She has had a long career in marketing within the software sector, where she has developed business plans and sales strategies on a regional and a global basis.
Our discussion covers her successful career – how she established herself as a leader in global marketing and developed a global team and client base. An excellent example of her ability to pivot and respond to the changing needs of her clients is the “business must go on” campaign that was initiated in response to the Covid-19 disruptions. This innovative campaign relied on fresh thinking and pivots to reframe business in a new reality without face to face meetings and the usual tools to build relationships.