Elinor Swery is a Solutions Engineer at Rookout, based in Tel Aviv. Rookout empowers engineers to solve customer issues faster, by making debugging easy and accessible in any environment.

She describes herself as working at the intersection of the physical and digital worlds, and has a PhD in mechanical engineering from the University of Auckland. Born in Israel, she moved to New Zealand at the age of 10 and moved back to Israel two years ago.

Michal Eisikowitz is the founder of CopyTribe, a copywriting university that offers multiple courses in different areas of copy + business management to copywriters, designers, and all creative professionals She is also the founder of Michal Eisik Media, which is the micro-agency serving select B2B SaaS + service providers with website copywriting + strategy. She defines copywriting as about saying “I do!” to the perfect marriage of research + storytelling and Michal has a dynamic social media presence where she frequently shares her tips both as a founder and marketing strategist.

Rachel Fabian-Edelman is a community manager at Citi Accelerator & Venture Investments, which is responsible for investment in a range of start-ups. She started her career in MobilEye, a mobility company and one of Israel’s most successful start-ups, that is now a part of Intel. She has a passion for connecting and amplifying the voices of women in the profession, and has started a local women’s network, and is also committed to animal rights.

Our conversation traces Rachel’s career path through a successful start-up, how she grew through stretch assignments and with the help of management who spotted talent and nurtured it.

Shanna Fuld is the founder and CEO at the Israel Daily News Podcast. She has worked as a freelance reporter, and creates her own content including the Israel Daily News Podcast, The Israel Weekly Newswrap, Women in Israel and The Corona Business Report.

Our conversation traces how a chance meeting with Wolf Blitzer in Tel Aviv kindled the flame that was already alight in her for broadcast media. We follow her journey in education and then in the business and some of the long hours and high expectations that it entailed.

Adi Eckhouse Barzilai is co-founder and CEO at DeeDa:Do, based in NYC, and was the founder of RealFace, a company focused on bringing back human perception to digital processes.
In this conversation we discuss her journey from sitting with an inspired idea to finally taking the plunge and leaving the security of her well paid job to set up RealFace. She emphasizes how vital it is to work with partners who share the same core values as you and the importance of surrounding yourself with talented people who you can learn from.

Rachel Zalta is Global Lead at the Creative Shop @ Taboola in Tel Aviv. She originally studied psychology, and has a strong interest in online trends and persuasion and is an expert on online behavior. She was born in New York City and moved to Israel when she was 6 years old.

Rachel was one of the first guests that I approached for our Inspiring Israeli Women in Tech Series and is a perfect person to finish our third series. I was quickly fascinated by her blend of psychology and technology and how she was a fount of insights into how we behave online and what triggers certain behaviors.