Rick Weissinger is Chief Marketing and Communications Officer at Moneta and a veteran of financial services marketing. He previously held roles at Brightworth and Craneware.

Our conversation starts with Rick’s passion for marketing – how it developed and why the connection with the consumer is so critical. We refer to the Star Wars analogy of hero and guide or mentor and translate this into marketing financial services, asking who the true hero of that story should be?

This lyrical conversation shifts from music to consumer goods marketing, to notorious marketing fails to unforgettable classics in terms of consumer connection. We end with an examination of impact and higher purpose, and look at how companies that draw this connection end up enjoying long term success.  So we ask – what is your purpose – and who is the hero of your story?

This podcast is kindly supported by Resolute Investment Managers, Inc. and Ninety One Asset Management.

Resolute Investment Managers, Inc. is a diversified, multi-affiliate asset management platform that partners with more than 30 best-in-class affiliated and independent investment managers. Its unique platform delivers strategic value through a full suite of distribution, operational and administrative services available to affiliates and partners. Ninety One Asset Management is  a global asset manager with emerging markets roots that brings a different perspective to active and sustainable investing.